Answer main search intent at the beginning - stay more on topic
T
Thibault Mouillefarine
good idea
Afonso Matos
Are the key takeaways not enough for this purpose?
Jamanka Karfa
This is indeed a necessity, both for SEO and Google's own last year update. Moreover, the beginning of the articles are becoming more and generic and repetitive. There needs to be more variations available and deliverable by the engine.